High-resolution MURTEC logo PNG file optimized for print and digital projects.
Early concepts rejected for being “too Star Trek” (Client feedback)
Our first presentation crashed harder than a beta version of Windows 98. The client rejected all 47 concepts for these reasons:
The breakthrough came during a team lunch at Smokey’s BBQ Shack. Our junior designer noticed how sauce drips created perfect negative space patterns – leading to the final circuit-inspired design.
Anchor point distribution: 72 for micro-alignment, 42 for gradients, 28 for geometry
Our vector workflow required military precision:
Pro Tip: Always keep vector backups when working with >100 anchor points – we learned this after losing 8 hours of work to a faulty undo command.
Color Property | MURTEC Blue | Industry Average |
---|---|---|
Hex Code | #0032A0 | #0055CC |
L*a*b Values | 22, 12, -64 | 30, 18, -50 |
Recognition (AR) | 92% | 74% |
Why this specific shade? During testing:
JPEG artifacts caused 12% brand recognition drop in focus groups
When a client’s intern accidentally used our JPEG version:
Technical Edge: Our PNG-24 format achieves:
File Size: 1.1MB (vs JPEG's 650KB) Compression: Lossless (Deflate Level 9) Transparency: 8-bit alpha channel Color Depth: 48-bit (281 trillion colors)
Tested with Deutan (green-weak) vision simulation tools
Our accessibility checklist:
Client Note: The grayscale version is now mandatory on all safety manuals – a requirement we didn’t anticipate but proudly implemented.
Industrial Use Cases:
Download Master PNG (CC BY-NC-ND 4.0)
Package Includes:
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